SOFTSWISS has added new tools to its Game Aggregator platform

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SOFTSWISS continues to drive innovation with a player-centered focus. As part of this course, the Game Aggregator platform has been updated. An enhanced mobile UX design and an AI localization tool were added to it. This has strengthened the position of the aggregator, which already has over 30,000 games in its portfolio.

The development of new features is influenced by growing audience expectations and regional diversity. According to H2 Gambling Capital, the annual growth of the mobile segment in iGaming is 14.9%. In 2024, smartphone betting will account for 59.5% of all online casino revenue.

SOFTSWISS' Mobile UX module allows operators to customize the display of slots on smartphones. In the updated version, automatic full-screen mode can be turned off, keeping the casino interface visible. This enhances the platform's usability for players and maintains brand recognition.

"As we expand globally, we are faced with a variety of casino visitor needs, regulations and device types. A mobile-first approach and localization have long been at the core of our Game Aggregator platform strategy. With these updates, we are helping partners grow faster and offer a more efficient and relevant user experience," said Tatiana Kaminskaya, Head of Game Aggregator at SOFTSWISS.

The second new feature is an AI-based localization tool that provides instant translation of content into different languages. Operators can edit translations, assign default localizations to regions and thereby speed up the launch of local campaigns by minimizing manual labor. This tool helps brands stay relevant, comply with regulatory requirements and maintain brand identity in any country. The iGaming Trends Report named localization as one of the key industry trends for 2025.